Can late-night talk television survive in the multi-screen era?

Douglas, Paul (2013) Can late-night talk television survive in the multi-screen era? BSc dissertation, University of Portsmouth.

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    Abstract

    There is concern in the media industry that the popularity of laptops, tablets & social networks will erode the viewership of television programmes. This report investigated the financial viability of late-night talk television shows in the US TV market in this so-called multi-screen era by analysing Nielsen ratings & programme content in conjunction with surveying audience habits and preferences, as well as research into the history of the format and other technological disruptions of media for historical context. The aim was to use this information to predict if and how this format can survive. There were a number of key findings from this report: viewership of late-night talk shows is down over the past five years in line with a similar downward trend in overall television viewership; exploitation of the multi-screen era through “second screen” apps is actually providing additional revenues for some late-night talk shows; social networking is actually helping drive viewers to television rather than only pulling them away and more modestly budgeted late-night talk shows are financially viable. The conclusion of this research was that the format remains viable, but will need to adapt to suit the changing media landscape as it has, to a lesser extent, in its past. The report recommends that there are two key approaches to building and maintaining a successful late-night talk franchise in this era: either a modestly budgeted nightly show with a specific theme, or a show with an emphasis on live participation of & engagement with a mass audience.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Creative Technologies
    Depositing User: Alice Bentley
    Date Deposited: 25 Jul 2013 14:27
    Last Modified: 28 Jan 2015 12:25
    URI: http://eprints.port.ac.uk/id/eprint/12511

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