Does BT’s acquisition into the football broadcast market pose a threat to Sky?

Babbage, Simon (2013) Does BT’s acquisition into the football broadcast market pose a threat to Sky? BSc dissertation, University of Portsmouth.

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    This project will look at how Sky have dominated the football broadcast market in Britain over the last twenty years and whether BT’s recent acquisition into the market will pose a threat to them. The English Premier League was formed on 20th February 1992 and television companies have been contesting each other to acquire the television rights for it’s entire history. Sky has owned broadcast rights for the Premier League ever since its formation and has consequently ensured that the league has become and remained popular all over the world. Several television companies have challenged Sky for a ‘so called’ piece of the action over the years, but this has generally been to little or no avail. On 13th June 2012 British Telecommunications entered the fray and won two television rights packages, lasting for three years starting from the 2013-14 season. As BT have not yet started their coverage of Premier League football, this project will only be looking into what the possible affects may be. This project concludes that BT appear to be more prepared than previous challengers and that their success will ultimately depend on whether they have the correct business plan and approach to sports broadcasting.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Creative Technologies
    Depositing User: Alice Bentley
    Date Deposited: 11 Jul 2013 15:15
    Last Modified: 28 Jan 2015 12:25

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