The impact of film classification on marketing

Barry Baseley, Barry (2013) The impact of film classification on marketing. BSc dissertation, University of Portsmouth.

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    This is an investigation into the impact of film classification, for films being released in the UK. A part of the study is to examine the links and relationships between film classification and film marketing. Questions will be raised and discussed on whom controls UK film classification and the close inspection of the involvement of the BBFC, with the analysis of the current film classification system. The BBFC has clear guidelines which are, according to UK law, have certification categories such as the 12 and the 12A. The BBFC believe to be more transparent these days, explaining and sharing their decisions. Are films being produced to fit to specific markets, is there a target audience? The surge of re-classification of old and new films will be discussed. Classification at home, parents having a say in what their child watches, whether new technologies could take control of what children watch possibly making the film classification redundant. Filmmakers continue to push boundaries which challenge the current film classification system, questionable judgement from the filmmakers whether these challenging films are purposely raising attention with shocking images.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Creative Technologies
    Depositing User: Alice Bentley
    Date Deposited: 11 Jul 2013 15:06
    Last Modified: 28 Jan 2015 12:25

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