Factors responsible for failed out-of-town retail developments: case study of Whiteley Village in Hampshire

Perry, Kimberley (2008) Factors responsible for failed out-of-town retail developments: case study of Whiteley Village in Hampshire. MSc dissertation, University of Portsmouth.

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      Abstract

      The dissertation investigated the nature of the decision making process that surrounded the conception of Whiteley Village, along with the locational advantages and disadvantages of the site. The shopping habits of a sample of consumers and their opinions of Whiteley Village were also investigated. A footfall survey was also carried out and the use and vacancy percentages were calculated to gauge the level of use and vitality of the Village. The study concluded that there was a combination of factors, which were instrumental in the failure of Whiteley Village, including the wrong tenant mix, the location of the site and underestimating the impact that Gunwharf Quays and West Quay would have.

      Item Type: Dissertation
      Departments/Research Groups: ?? EDAM ??
      Depositing User: Jane Polwin
      Date Deposited: 01 Feb 2011 10:26
      Last Modified: 28 Jan 2015 11:17
      URI: http://eprints.port.ac.uk/id/eprint/1107

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