Regeneration of the Millennium Dome to the O2 Arena: failure and success?

Sexton, Jodie (2009) Regeneration of the Millennium Dome to the O2 Arena: failure and success? BSc dissertation, University of Portsmouth.

[img] PDF
Restricted to Registered users only

Download (1600kB)

    Abstract

    Over the past nine years much controversy has surrounded certain UK projects involved with the turning of the Millennium. Successful visitor attractions can provide a boost in tourism to the area, creating a positive multiplier effect for local residents and the economy. However unsuccessful attractions can lead to a negative image and damaging consequences. This dissertation assesses two projects based on the development of the Greenwich Peninsula and critically analyses successful features and failings of both projects. Firstly, The Millennium Dome, operational from January 1st 2000 until December 31st 2000. Run by the New Millennium Experience Company (NMEC), with support from the Government, lottery funding and funding from the UK taxpayer. Throughout the Dome's operational year, it attracted 6,516,874 visitors, just over half of government predictions. This dissertation will look at reasons behind the substantially lower visitor numbers and ways the Millennium Dome could have been improved. Secondly, the regeneration of the Millennium Dome site into the O2 Arena, by Anschutz Entertainment Group (AEG), opened on June 24th 2007 – present day, including successes and failings of the regeneration process, visitor opinions and other options for the regeneration of the Millennium Dome site. Primary and secondary data compose the research section of this dissertation. Secondary data makes up the critical literature review, which highlights problems, successes and academic views on both projects. Primary data in the form of questionnaires assesses reactions of the general public on both the Millennium Dome and the O2 Arena. These were carried out in various locations including Greenwich, and North Greenwich (at the O2 site). E-mails to Greenwich Councilors and Greenwich Tourist Information, provide a greater insight to both projects. Using a variety of techniques allows non-bias conclusions and recommendations to be drawn.

    Item Type: Dissertation
    Departments/Research Groups: ?? EDAM ??
    Depositing User: Jane Polwin
    Date Deposited: 25 Jan 2011 10:48
    Last Modified: 28 Jan 2015 11:17
    URI: http://eprints.port.ac.uk/id/eprint/1064

    Actions (login required)

    View Item

    Document Downloads

    More statistics for this item...