The impact Westfield London has had on local retailers

Timothy, Jamie (2010) The impact Westfield London has had on local retailers. BSc dissertation, University of Portsmouth.

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    This study is an investigation into the impact of Westfield London shopping centre on the local town centre’s retailers and the surrounding area of the West End. In turn, addressing the retail parameters, governmental planning policies, the economy and the function they provide in developments in town centres. A review on current and previous literature found that the planning policies are centred on ‘town centres first’. In the past, demand for space was increasing for larger retailers due to high consumer spending, and out-of-town land was cheap, this led to a monopoly of out-of-town development. Due to competitive prices offered by out-of-town shopping centres, town centres saw a decline in consumer spending. As a result, new policies were adopted to prevent further out-of-town development. While the new policies are to promote the viability and vitality of town centres they have caused the demise of independent retailers. A collection of primary and secondary data, interviews, questionnaires and observations allowed for analysis on a current in-town development. Westfield London is a new in-town shopping centre in the heart of Shepherd’s Bush. The new development has caused concern for local independent retailers and the local retailing area. Research into the impact of Westfield London found significant results. The research identified that the shopping centre had no direct influence on independent retailers, despite contributing to the rise in the levels of rent. The main pressure was on other areas in the West End, closely linked to W12. Westfield London had an adverse effect on Kensington High Street. One of the most palpable signs was retailers departing Kensington for the new shopping centre. The retailers had given up on Kensington’s mainstream retail presence and moved to Westfield’s high-end reputable offering.

    Item Type: Dissertation
    Departments/Research Groups: ?? EDAM ??
    Depositing User: Jane Polwin
    Date Deposited: 20 Jan 2011 12:49
    Last Modified: 28 Jan 2015 11:16

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